CNN’s prime-time ratings have suffered the worst month since October 2015, plunging 26% in April, according to Nielsen Media Research.
The news network is getting crushed in the ratings, coming in below Home and Garden TV, and has recently downsized and changed freelance payment terms – but shows no interest in changing the tone of its programming and continues to bash President Trump daily, if not hourly.
CNN is not alone, MSNBC has also allowed themselves to be defined by their hostility towards President Trump personally and his administration since the 2016 election, breathlessly pushing the ‘Russiagate’ conspiracy theory.
While this strategy has largely worked for MSNBC – at least until special counsel Robert Mueller was forced to admit Russiagate was bogus – CNN has struggled to attract an audience beyond those trapped at hospitals and airports.
CNN suffered a 41% slide in viewers aged 25 to 54 – the demographic most coveted by advertisers. And not one of its prime-time shows finished in the top five for news.
CNN’s “Cuomo Prime Time,” which airs during the network’s highest-rated hour, finished in 26th place.
CNN’s ratings slide coincides with the release of special counsel Robert Mueller’s report on Russian election interference, which found no collusion between Russia and the Trump campaign – a boon for Trump supporters and a letdown for people on the left who want him impeached.
In light of Mueller’s report, the mainstream media and the Democrats are still moving forward with the narrative that President Trump committed an impeachable crime, despite Mueller’s exhaustive investigation that ended without a conviction against the president.
The ratings slide coincides with special counsel Robert Mueller’s report on Russian election interference, which found no collusion between Russia and the Trump campaign — a boon for Trump supporters and a letdown for people who want him impeached.
The WarnerMedia news outlet run by Jeff Zucker drew 198,000 viewers in the 25-to-54 age group, while MSNBC delivered 255,000 and Fox News 389,000.
All three networks saw April declines in the desirable demographic over last year, with MSNBC down 36% and Fox News down 19%.
Fox News also led the pack in prime time, drawing an average of 2.4 million viewers to its top lineup, flat over April 2018.
MSNBC’s prime-time viewership, by contrast, fell 14%, to 1.66 million. CNN’s tumbled 26%, to 767,000.
April’s ratings roundup extended Fox News’ winning streak as the most-watched cable news network — in both prime time and total day — to 208 consecutive months.
CNN’s prime-time viewership, by contrast, fell to No. 15 — behind ESPN, Hallmark Channel, History, TBS and others.
Among prime-time cable news shows, Fox News’ “Hannity” led with a total audience of 3.08 million viewers, followed by FNC’s “Tucker Carlson Tonight” with 2.83 million. MSNBC’s “The Rachel Maddow Show” attracted 2.63 million.
Could CNN’s decline have anything to do with the network’s obsession with bashing President Trump and his administration – they don’t even bother hiding their bias against him. CNN leadership, insisting they are “real news” and claiming to be victims of Trump’s “attacks” on “free press.”
CNN's Jim @Acosta: "Pres. Trump gave fact-checkers quite a workout today as he opened up a fire hose of falsehoods on special counsel Robert Mueller. That performance came after the President appeared to accidentally concede that the Russians helped him win the 2016 election." pic.twitter.com/C033Hhg8Qz
— The Situation Room (@CNNSitRoom) May 30, 2019
In the real world, CNN offered buyouts to 100 or so people at its Atlanta, Georgia headquarters, earlier this month, including CNN International executive vice president Tony Maddox. Since then, it has also laid off a number of people from its Health division and drastically cut back production at its London bureau.
Depressing: CNN is laying off a big chunk (maybe dozens) of journalists in its London newsroom and trimming coverage by, possibly, four hours a day. https://t.co/QpyM9BOOJO
— Heidi N. Moore (@moorehn) May 28, 2019
Furthermore, the network’s parent company Warner Media recently sent out a notice to contractors that it is changing payment terms beginning in June, from 30 days to 90 days – essentially asking anyone it contracts to wait three months to get paid.
#CNN wants its freelancers to shoulder the cost of the corporate cash flow by going from the standard NET-30 to NET-90. Again, we are camera ops, CG OPS, video editors, satellite engineers, We are NOT your licensed banking institution with billions in assets. #FuckCNN https://t.co/vpwgzTWsYH
— MarcusPun (@MarcusPun) May 29, 2019
But hey, have you heard that the US government now owns a condominium in New York City’s Trump Tower, because of the Mueller probe? Priorities, people!
The US federal government now owns condo 43G in Trump Tower because of the Mueller investigation, a judge certified https://t.co/jTMyC9LNqI
— CNN International (@cnni) May 31, 2019
The twist is that CNN boss Jeff Zucker is laughing all the way to the bank, because CNN’s annual profits have doubled to $1.2 billion during his tenure. Some 70 percent of the network’s revenue comes not from advertisers but from carriage fees charged from cable and satellite operators. Some 90 million US households pay these fees every year, effectively subsidizing CNN and giving the network very little incentive to change its ways.
Photos: Google Images